Testing Interactive Ecommerce Features
Tweet Social ecommerce technology has lifted sales and turned one-way websites into two-way conversations. Ratings and reviews, for example, have tremendously improved the consumers’ shopping...
View ArticleFocus on Tests, Not Tools
Tweet There is an array of webpage testing solutions available, helping marketers improve their landing pages, homepages and other online real estate. With so many options, it’s easy to get wrapped up...
View ArticleHomepage Optimization: No single metric will do
Homepages are very possibly the most difficult page on a website to test and optimize because of multiple objectives. Read on to learn more about testing homepages, and what key performance indicator...
View ArticleLanding Page Optimization: 2 charts describing the best page elements to test...
Optimization testing can be daunting. With so many elements on a Web page, and so many ways each could be customized, knowing what to test and how to change it can feel like testing spaghetti the old...
View ArticleOptimization Summit: Tests with poor results can improve your marketing
Day one of 2011 Optimization Summit has come and gone. Many of us have vertigo, either from the amount of content we absorbed, or the view from the rotating restaurant atop the Westin, the tallest...
View ArticleLanding Page Optimization: Goodbye stock photos and Happy Man, hello social...
Though marketers might have gotten away with stock photos in print ads and on billboards for many years, we’ve become so accustomed to seeing real people on the same platform you are communicating your...
View ArticleLanding Page Optimization: 3 quick recommendations from the stage at...
At the Pre-Optimization Summit LPO Workshop in Denver, Dr. Flint McGlaughlin offered some recommendations for ways to improve an audience-submitted landing page. With three questions in mind -- "Where...
View ArticleEvent Recap: Notes from the Optimization Summit 2012 roundtable sessions
On the afternoon of the first day of Optimization Summit 2012 in Denver, attendees had the chance to interact with ten expert practitioners in a roundtable format. We wanted to provide our SherpaBlog...
View ArticleSite Search Solutions: 3 methods for implementing search on your site
As your site grows in size, choosing the right site search method will become an important factor in keeping your content available for visitors. Learn about three site search implementation methods...
View ArticleA/B Testing: 4 tests from a crowdfunding site with double-digit results
Before you start an optimization program, you have to know the one thing that really matters. The GoFundMe team determined it had to focus on making it easy for anyone to receive donations. See how a...
View ArticleTesting and Optimization: Radical website redesign program improves lead gen 89%
Testing persistently is key to making valuable new discoveries about your prospects. So read on to learn how Jacob Baldwin, Search Engine Marketing Manager, One Call Now developed a testing program...
View ArticleE-commerce: Why a forced checkout registration is never a good idea
Unless your brand enjoys the near cult-like following of Apple or Coca-Cola, then it’s likely your website will play host to visitors with much lower motivation. So read on to learn how customer...
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